We donate 25 cents to local schools for every item sold.
We support local culture and education across the country.
At Live Your Colour Inc., we believe that all cultures are beautiful. Children are our future culture-builders and creative thinkers, who pave the way with their curiosity and big dreams. That’s why we’re so happy we get to support children through the Sock Nation Project. We want to help them build a beautiful, colourful future.
“Live Your Colour” means living your own way, and we offer fashion products to help express that way. Now that we’ve become part of a community, we knew it was time to give back and do our part. That’s why we started the Sock Nation Project.
Create Colourful Smiles
Create a community where people from all backgrounds can come together and truly live their colour.
Foster Culture and Education
Support local education and culture across the country through the Sock Nation Project. By doing so, we’ll connect our customers and children to a better and brighter future.
Who We Are
Live Your Colour, Inc.
Our story began when Maarlie Mari Wada moved to the U.S. from Japan and brought her eye for style along with her. In 2004, she created a corporation and in 2006 she started selling socks made in Nara, Japan to people in San Jose and across America. She started the Sock Nation Project in November 2020.